15 years working in fashion and impact businesses from Shanghai to the world. Executive MBA by HULT Business School and Dual Degree in Laws and Business Administration by Madrid’s Autonoma University.
Monica Muriel is the CEO and Founder of Zurita Madrid and NEST Solutions. As a Bcorp certified company the brand aspiration is to impact the planet for the best. Zurita’s mission is to embrace sustainability from a 360 degrees perspective while NEST reapplies all of the best practices, connections and methods of the brands to third parties in order to create a multiplying effect in textile sustainability.
That dual B2B and B2C perspective combined with a life long career in China, gives Monica a deep understanding of how Asian clothing supply chains work, particularly in terms of traceability and sustainability, including experience in blockchain use as well as most relevant certifications.
Over the years she has defined and led multiple sustainability strategies and innovative business models based in agile thinking, and actually deployed in the challenging Chinese market. She coordinates teams, suppliers and customers to create optimal solutions to complex problems, as a firm believer that cooperation and entrepreneurship are key for a sustainable future.
