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Michelle McKenna

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Book Michelle McKenna

Michelle spent over two decades as a senior leader within Disney, Universal Studios, and the NFL leveraging technology to improve the human experience. Michelle brings her technical expertise and leadership acumen to C-Suite executives as they consider how to tackle their toughest challenges. Her goal is to empower leaders to achieve the optimal outcome of any endeavor. Today, Michelle uses the wisdom of what she has learned, built, and been a part of in creating and leveraging technology for the human experience as an advisor, speaker, and consultant for the company she founded - The Michelle McKenna Collaborative. She is also a partner and Sr. Advisor for Evercore, an investment bank, advising on M&A in the technology, media, entertainment and sports. She speaks on topics of technology, data, AI, Sports, Women in Business, Finance, Leadership, and as a breast cancer survivor, she also speaks on overcoming adversity and playing to win.

 

As CIO of the NFL for 10 Seasons, Michelle was responsible for the NFL’s technology strategy and management of the league’s technology activities, including all in game technology (statistics, sports betting feeds, replay, communications systems), the in-stadium fan experience, and reaching new fans through data and digital marketing. Implemented The League’s cyber security program, established data science foundation, led the 2020 Virtual Draft and The League’s technology response for tracing and testing of COVID19. Executive Sponsor of NFL’s Women’s Interactive Group. Partnered with NFL Sponsorships to bring in new era of technology partnerships/sponsorships, and drove the league’s digital transformation.

 

Michelle is an experienced Public Board Director, her strong technology, operations, marketing, and financial background make her both a strategic and operationally insightful member of the boards on which she serves. She is also an active investor and advisor to private companies through private equity and venture capital. Ms. McKenna joined the NFL from Constellation Energy in Baltimore, Maryland where she was the Chief Information Officer. At Constellation, she led the acquisition of competitive energy businesses and the ultimate merger with Exelon. In this capacity, she served as a board advisor and worked closely with the Chairman and CEO.

 

She has extensive experience in the media and entertainment industry as Senior Vice President and Chief Information Officer at Universal Orlando Resort. In this role, she was responsible for the innovation, oversight and leadership of technology at Universal Orlando Resort, including the launch of The Wizarding World of Harry Potter. Ms. McKenna was also Senior Vice President, CRM & Chief Information Officer at Centex Destination Properties. She had a 13-year career with The Walt Disney Company in a variety of executive positions in Resort Development, Finance, Marketing, Operations and Technology. As Vice President, Information Technology, McKenna led the company’s largest ever technology investment – Destination Disney, a multi-year company strategic initiative to transform the company’s marketing, sales, on-line, and customer relationship management processes. Prior to Disney, Ms. McKenna held positions at MetLife and Pricewaterhouse Coopers as controller and CPA respectively.

 

Ms. McKenna is a certified public accountant. She holds a bachelor’s degree in accounting from Auburn University and a master’s degree in business administration from the Crummer Graduate School of Business at Rollins College in Winter Park, Florida. She has been a guest on CNN, CNBC, Bloomberg TV, Morning Joe, Good Day New York, Cheddar and is a sought-after speaker on topics of technology, operational change, and women in leadership. She lives in New York and Florida.

Speaking Topics

Technology and Transformation

Michelle's career has taken her through America's largest brands, Disney, Universal Studios, and the NFL. At each of these companies, Michelle led large scale technology transformation. In this session, she will talk about the journey from idea to implementation. Using stories from her amazing career, she brings change to life and how to navigate it.

Personal and Professional Transformation and Change

The only constant in life is change - Michelle's professional journey through the NFL, Disney, and Universal and now on Wall Street has been one of ever evolving business models but more importantly she has re-invented herself multiple times, from a CPA, Finance to marketing, operations and ultimately technology she helps leaders take a look inside their own talents and passions to navigate a changing world.

Survivor: How to Survive When Life Gets You Down

Michelle has a career that looks very linear and amazing, but it is full of twists and turns, triumphs and setbacks. A widow and breast cancer survivor, she has had personal challenge and has had to figure out how to survive, thrive and use massive change as a preparation for hyper growth. Her stories of growing up on farm in Alabama and ending up at the top of the NFL on Park Avenue, are inspiring for all. 

Leadership: How to Lead a Team

Michelle uses sports analogies and examples she learned while working at the NFL on how to lead and how to win.

Sports & Media

Michelle has been in the center of the dynamic and changing sports and media business. She speaks on moving from linear to streaming, from traditional advertising to targeted ad placement, and the linkage to social media and new paradigms in sports. 

Data & Analytics

In this talk, Michelle takes a deep dive into how data and analytics drives smart decisions, using sports and business examples.

AI & Machine Learning

AI is changing our lives rapidly, faster than any other technology.  Michelle is on the front lines of AI. She was an early adopter of AI/ML at the NFL through a partnership with AWS, and now she sees all the various use cases and investment opportunities as an investment banker on wall street. She speakers on what AI really is, how it will be used, how it is already being used, and how to get ready for it personally, professional and as an organization.

Michelle McKenna's Experiences

EXPERIENCE DETAILS

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Virtual In-Person

Experience Details

Virtual In-Person
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Testimonials

"Michelle brings tremendous insight, passion and leadership to her work."

"She has a unique ability to link business strategy to technology solutions while keeping our guest experience at the center of all processes and solutions."

"A true agent of change and innovation, and a pleasure to work with in any situation no matter how challenging."

"She is a smart growth leader - grows herself to grow her people to grow her organization."

"Michelle Is An Amazing Leader!"

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