Marcus Sheridan

•  How companies must evolve their sales and marketing departments (and their priorities) to meet the expectations of informed digital customers
• The very specific types of content today’s buyers demand to see (and learn about) on a company’s website – and how to effectively address these subjects as a business to gain their trust
• The role video and visual will play on the buying process moving forward and how companies can effectively embrace this critical medium
• The power great content can have when used intentionally in the sales process, and how sales teams can revolutionize their sales process when it’s applied correctly
• How customers are demanding more of a “seller-free” sales experience on the front end of the buying process
• The up-and-coming trend of “self-service” – and how companies can effectively integrate it with their customer website experiences

•  Develop the confidence to handle any difficult conversation, statement, or moment in a way that builds positive momentum and trust (without flinching or losing your ability to control the situation).
• Learn how to create a culture of leadership development throughout your entire team, rooted in a communication framework that builds these skills naturally.
• Understand how to ask incredibly effective questions that immediately get to the “core” of the issue while building stronger relationships in the process.
• Become more aware of “what could cause this conversation (with a team member, customer, etc.) to go poorly” and learn how to get in front of such issues.
• Know what it takes to consistently generate “light bulb moments” and breakthroughs with everyday team conversations and meetings.

•  Learn how to respond to any question (positive or negative) from a prospect in a way that shows confidence and builds trust.
• Clearly identify “what could go wrong” before sales meetings and learn how to get in front of these issues, doubts, and objections before they are ever allowed to occur.
• Understand the difference between effective and ineffective questions with prospects.
• Earn trusted advisor status by asking deeper questions that induce major “light-bulb moments” with prospects and customers.
• Discover how to masterfully lead a sales call while also helping the prospect feel fully engaged, heard, and understood.
• Remove habits that are diminishing your team’s authority.

 Key Takeaways Include:

The Psychology of Trust: Gain a deep understanding of the cognitive processes and emotional factors that influence consumer decision-making, and learn how to use this knowledge to build trust and credibility.

Storytelling for Impact: Discover the power of storytelling in shaping consumer perceptions and fostering emotional connections that resonate with your target audience, ultimately inspiring trust and loyalty. Building

Blocks of Trustworthiness: Uncover the essential components of trustworthiness, including transparency, reliability, and empathy, and learn how to integrate these elements into your marketing and customer service strategies to create a solid foundation of trust with your consumers

•  Learn where AI is headed and what this means for businesses on a global scale
• Understand the need to become “AI Friendly” now -- so as to become familiar with its use cases in their business
• Discover specific ways to integrate AI into their day-to-day marketing and sales activities -- from content creation to idea generation, and more.
• Learn how to use AI to create a world-class user experience online, driving dramatically more leads and revenue.