LoveLiveServe is a YouTube comedy duo consisting of college students Noah Taitano and Ryan Burton, who are known by their online pseudonyms "Noah Boat" and "Rhino," respectively. Having made their channel in November 2010, the duo didn't start uploading videos until nearly a year later. Uploading videos on occasion from then, the duo started to upload more videos in 2016 to improve their film-making and post-production skills, support their college funds, and entertain people, a hobby both love doing. From there, the duo started doing vlogs, pranks, reactions, music parodies, and most of all, comedy sketches, mostly based upon American society and its popular culture, on a three-day-a-week basis.