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Jodi Bondi Norgaard

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Jodi Bondi Norgaard is an entrepreneur, author, feminist advocate, keynote speaker, consultant, and expert in creating change and breaking gender stereotypes. She is the author of More Than A Doll: How Creating a Sports Dolls Turned into a Fight to End Gender Stereotypes (Post Hill Press, January 2025), which connects the dots from sexualized dolls to the subtle damage inflicted on girls’ confidence, to implicit biases we hold about gender, to decisions we make as adults that prevent true gender equity.   

 

Jodi is the founder of Dream Big Toy Company and the creator of the award-winning Go! Go! Sports Girls line of dolls, books, and apps for girls encouraging healthy and active play over beauty and body image. She is an activist pushing media and retail to do a better job portraying women and girls beyond stereotypes.

 

As a toy industry thought leader, Jodi serves on the White House Gender Policy Council collaborating on policy as it relates to children’s toys, content, and publishing. She is a DEIB consultant specializing in gender equality and spearheaded and co-chaired the first Toy Association DEIB Committee to expand play.

 

She has been featured on national media including The Today Show, The Real Story with Gretchen Carlson, Forbes, Upworthy, Parents, Shape, Self, Runner’s World, Advertising Age, Good Housekeeping, Chicago Tribune, New York Times, and Huffington Post. In 2016, she was named by Women’s Running as one of 20 Women Who Are Changing the Sport of Running and the World. She is also a contributor to Ms. Magazine.

 

Jodi has been called, "A true hero in her own right." She shares her passion for social impact with audiences and illustrates how strong values can change an industry, even the world. She encourages individuals to think with a creative and innovative approach and to persist through adversity.

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Testimonials

”We were delighted to present Jodi as our Opening Keynote speaker at our recent Women in Insurance Summit Chicago. She was a perfect choice to open our event, brilliantly setting the scene, tone, and energy for the day with her empowering entrepreneurial story. Her candid reflections on the challenges she had to overcome and the breakthroughs she made along the way really resonated with our audience. She took the time to understand our audience and aims for the presentation and delivered a perfectly pitched keynote that delivered insights and actionable takeaways for our attendees. Jodi is an amazing changemaker and we highly recommend her as a keynote speaker for conferences and events focusing on business leadership, entrepreneurship, DEI, and women’s empowerment."

”Jodi Bondi Norgaard is an outstanding speaker that carries you through her entrepreneurial journey as a mother, wife, and businesswoman as a powerful advocate of truth and transparency. Her passion and unyielding determination to provide wholesome role models in the toy industry for girls provides hope to the generations that age-appropriate self-image and self-esteem are still alive and well. As an advocate for the advancement of women as leaders both professionally and personally, Jodi inspires and uplifts and is a true hero in her own right."

“Jodi immediately engaged the audience with the story of her entrepreneurial journey, with paths that sometimes ended and others that led to new opportunities. That resonated with all the entrepreneurs and leaders in the room. Jodi inspired all of us with her candor, humor and powerful messages for all leaders, regardless of gender. Her tenacity, ingenuity and proactive approach to pursuing her passion is an example all of us can follow in our professional or personal lives.”

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