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Irina Soriano

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Irina Soriano, a technology executive and author of Generation Brand and TEDx speaker, offers an insightful perspective on our digital footprint or 'life-brand' as she terms it. Her engaging approach highlights the importance of managing one's digital image, and its impact on career growth and self-confidence.

 

Drawing from her work across EMEA, Asia-Pacific, and the US, Irina combines her global professional experiences with her personal life to present an engaging narrative. Her talks encompass her efforts with professionals at different stages of their careers, focusing on the role of their digital footprint in shaping their brand identity.

 

Irina brings forth a novel solution for organizations aiming to create a motivating workplace environment while boosting their brand value. Her guidance is founded on comprehensive research that seeks to uncover the factors that prevent individuals from fully expressing their authentic selves at work and in life.

 

A respected figure in the Forbes and Fast Company community, Irina is a also role model in her organization. She coaches professionals around the world on career advancement and self-confidence through the activation of their life brands. Additionally, she educates the upcoming generation of Gen Z professionals on strategic social media usage. Residing in New York City with her husband Chris and twin stepsons, Irina strives to make a difference in the professional and personal lives of those she influences.

Speaking Topics

Life-Brand: The Unspoken Potential Of A Strategic Life-Brand

We have experienced a significant shift towards digital selling, especially in B2B. What began with a response to the global pandemic has become a standard way of doing business: driving business growth through digital engagement. Social media has become the ultimate tool for prospecting and selling. Organizations have also come to the realization that not just sellers, but every single employee, are representing their company online with whatever they share on private or public social media platforms. The challenge is to bring awareness to this opportunity and to leverage a unified market presence that is driven by every individual in the organization. How can this be accomplished? By controlling your life-brand.


Irina has presented the concept of life-brand and a clear and actionable approach to control it to various audiences across different industries to enable them on the potential life-brand can unleash in a new business world that thrives on social media interactions.


Take Away

  • Learn how digital engagement has changed the way we do business for good
  • Understand the definition of our individual life-brand and gain awareness of its existence and power
  • Get enabled on how a controlled life-brand impacts career advancement and business growth
  • Gain clarity on life-brand missteps and their potential impact
  • Learn the easily adopted step-by-step approach to a fully controlled life-brand that can be implemented TODAY
  • See the potential business impact a life-brand can have on buyers and their perceptions of the company, its products and services

MINDSHIT TO MINDSHIFT: DITCH YOUR SHIT AND REACH YOUR FULL POTENTIAL

Our minds are the ultimate battlegrounds of our lives, shaping our reality, potential, and the paths we take. The pervasive presence of internal narratives and societal pressures crafts a landscape ripe for Mindshit—those self-imposed barriers that cloud our vision, dim our light, and deter us from reaching our full potential. In a world that often values perception over reality, the journey from Mindshit to Mindshift is not just necessary; it’s transformative. This keynote explores the transformative power of recognizing and reshaping our Mindshit into Mindshifts—turning obstacles into opportunities for growth and empowerment. Can we control the narratives that hold us back? YES. By implementing the groundbreaking PEACE OF SHIT method.


Through engaging stories, actionable takeaways, and a compassionate understanding of the human experience, this keynote invites you to embark on a path of self-discovery, resilience, and ultimate empowerment, ensuring you live a life aligned with your true potential.


Take Away

  • Discover the concept of Mindshit—the mental barriers that limit our potential
  • Embrace the transformative journey from Mindshit to Mindshift, understanding how shifting our perspective can unlock our full potential and lead to personal and professional growth.
  • Explore the PEACE OF SHIT method, a revolutionary approach to tackle mental clutter, enabling a healthier mindset and fostering a proactive attitude towards challenges.
  • Gain insight into how our internal narratives shape our reality and the importance of controlling these narratives to avoid being held back by limiting beliefs.
  • Learn practical steps to initiate Mindshifts in your life, transforming obstacles into opportunities for empowerment and success.

The Confidence Comeback: The Secret To Accelerated Career Development

It has been known for decades that there is a lack of gender parity in the workplace and an underrepresentation of females in leadership. We are dealing with the pay gap, and the global pandemic has impacted the working environment for women even more in ways we didn’t even think possible. Besides external influences on women’s progression, research has shown that confidence, self-belief, and comfort with self-promotion are significantly impacting how women at all levels maneuver their careers and are able to take risks as they advance their professional goals. With current research suggesting that confidence levels can only rise with age and experience, can women position themselves confidently feeling equal to their male counterparts throughout all career stages? YES. The answer is by controlling one’s life-brand.


Irina has a strong passion to support women and enable gender parity and equality in business. This drives her narrative in this keynote. She presents the concept of life-brand as a new form of drawing confidence and teaches a step-by-step approach that enables her audience to control their own life-brand immediately. This powerful talk will leave women of all career stages inspired to take action to make a significant contribution to gender parity through their own career advancement inspiring other women to follow their lead.


Take Away

  • Understand the current landscape of gender parity in business
  • Learn how our confidence and self-belief are shaped from an early age impacting how women position themselves compared to their male peers in business
  • Gain clarity on how a controlled life-brand can become a confidence fuel for women at any career stage
  • Find out how one’s life-brand leads to our true purpose in life and master the skill of controlling it effectively on a consistent basis
  • Understand the impact a controlled life-brand has on the next generation of females and gender parity as a whole

Irina Soriano's Experiences

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Experience Details

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  • What is your favorite quote? “Your brand is what people say about you when you're not in the room.” Jeff Bezos
  • Are there any moments that stand out as having a significant impact on your career? Making a career transition after 10 years with the same employer.
  • Outside of your profession do you have any hobbies/interests? I invest a lot of time in the practice of transcendental meditation.
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