DJ Williams is a University of Miami Hurricane National Champion, former first round draft pick, Denver Bronco and Chicago Bear. After his 11 year NFL career, DJ created a merchandise company called Dyme Lyfe which is now a nationally recognized brand that has been featured on ESPN and BroBible, to name a few. He’s been a part of the fashion industry for over 11 years and his main goal with Player Culture is to educate athletes interested in the Sport Licensed business.