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As the Chief Creative Officer (CCO) at TDW+Co, I have dedicated my career to elevating brands through innovative storytelling and realizing non-traditional concepts. With a portfolio that boasts collaborations with industry giants like Google, HBO, and Amazon, I have witnessed exceptional brands' transformative potential in producing impactful work.
My commitment extends beyond advertising, as I am a fervent advocate and thought leader in the API (Asian and Pacific Islander) community. I co-founded the global non-profit organization Asians in Advertising, which fosters opportunities through scholarships, mentorship, and engaging events. Additionally, I am proud to have co-authored the bestseller and received awards for the book, "The Visibility Mindset: How Asian Leaders Create Opportunities and Push Past Boundaries."
My passion for community engagement is exemplified by my role as the President of TEDxCulverCity, where I orchestrated ten sold-out events. As a creative marketing professor at VCU Brandcenter and Loyola Marymount University M.School, my students achieved an unprecedented feat by securing the top three positions in the Effies competition, a remarkable accomplishment in its 14-year history.
I am a recognized authority in my field, with features in prestigious publications such as Forbes, Adweek, Nightline, AdAge, and The Muse. My expertise has led me to deliver over 100 compelling talks at renowned conferences and events, including SXSW, Harvard, SpaceX, World Bank, and Fortune 500 corporations. I am enthusiastic about the limitless possibilities and remain dedicated to crafting purposeful work while championing diversity and inclusion within and beyond the industry.
