Afdhel Aziz

According to Gallup, only 30% of workers are engaged and motivated - but in companies that have a higher Purpose that number rises to 90%. Today’s employees are looking for meaning – not just money. In this transformational talk based on his upcoming book Good is the New Cool Guide to Personal Purpose, Afdhel shows leaders and employees how to use the revolutionary GPS to Purpose framework to find their purpose - and drive meaning, motivation and career success. 

'Inspired'. 'Motivated'. 'Pumped'. This is how employees in companies like Disney, Microsoft, HP and the North Face have described feeling after hearing Afdhel speak on this topic.

How do traditional brands reinvent themselves for the new age of Conscious Consumers? 

Consumers say they are four to six times more likely to purchase, protect and champion a brand that they believe has positive social and environmental impact. And this number skyrockets when you consider Millennials and Gen-Z, the two biggest and newest generations of customers. In this insightful and motivational talk based on his best-selling book Good is the New Cool Guide to Meaningful Marketing, and the pioneering work of his consultancy Conspiracy of Love, Afdhel shows how marketing can drive brand growth by serving the ever-evolving needs of their consumers and communities. Afdhel has spoken on this topic at companies like Walmart, Levi’s, PepsiCo, Mondelez and conferences such as the Forbes CMO Summit, SXSW and the Cannes Lions Festival.

Purpose-driven companies outperform their competition on every metric, from employee engagement to innovation to profitability. 

Based on the pioneering work of his consultancy Conspiracy of Love at Fortune 500 companies like Adidas, Coca-Cola, Sephora, and his bestselling book Good is the New Cool Guide to Conscious Business, Afdhel shares how companies can unlock the ‘Purpose Flywheel’ of ‘growth through impact’ with devoted customers, happy employees and loyal investors. Afdhel has spoken on this topic at Fortune 500 companies like JP Morgan Chase, Coca Cola, as well as at Conscious Capitalism, the Fast Company Innovation Festival, and the United Nations.

Why are there hundreds of movies and TV shows about the apocalypse - but none on how to avoid it?

In this funny and thought-provoking talk, Afdhel Aziz, Co-Founder of Good is the New Cool, a creative company dedicated to making stories that fill The Hope Gap, shares a vision for how brands, marketing and advertising agencies can come together to help inspire action to solve the biggest problem of our time.

He argues that the problem of cllimate change is no longer a failure of science but a failure of storytelling. And what has become painfully clear is that humanity needs new stories that inspire hope, action and resilience. 

From showcasing how marketing can make climate-positive lifestyles aspirational to increasing the adoption of new technologies, there is a tremendous amount that can be done in popular culture and mass media.

He challenges brands and companies to join in the story equivalent of the Manhattan Project, to create a Moonshot of an idea. Only it’s an Earth shot: a last-chance, no-holds barred effort to help us save this fragile planet - for ourselves and our children.