Abdel Boazzati is a partnerships and blockchain specialist. Currently, he works at The Coca-Cola Company, where he is responsible for partnerships. In the past, he has worked for multinationals such as Warner Bros, where he ran the partnership division for EMEA. He is also an entrepreneur, having established 2 companies. He has a keen interest in recent technology and how this can be applied to multinational companies and affect their bottom line. Blockchain holds many benefits for partnerships whether it is with NFT's, gaming, or the metaverse. Abdel is working on integrating blockchain into partnerships in a global organization such as The Coca-Cola Company. He was invited to speak at Europe's 2021 Blockchain Expo and at online Digital/Blockchain events organised by the Dept Agency.